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Independent RIA / North America / 2026 Rank #23

Creative Planning

Profile updated · Provider data retains its stated source date

Creative Planning is covered as a independent ria with North America coverage. The current profile maps 6 service categories, including Advisory, ETFs/Funds, Fixed Income, Retirement, Tax/Estate, among others. Use the official provider link to verify current eligibility, service availability, product terms and jurisdiction-specific access.

Official website ↗Compare firm
Client reviews

Client reviews

Published reviews managed by the editorial team. These reviews do not affect published rankings.

Nicholas P.Managing director · Seoul, South Korea
★★★★★
Overall I have had a positive experience with Creative Planning. The advice around advisory has been useful and meetings are well prepared. The advice is personal, but some banking and lending needs still have to be handled elsewhere. It has not been a major problem, but it is the main area I would improve. I value having a clear point of contact.
Mei A.Founder · Paris, France
★★★★☆
Creative Planning is strong on retirement plans and the team communicates well. I am happy with the relationship, although i would like broader international capability for cross-border matters. The core service is still very solid. The experience has become easier as the relationship has matured.
Mateo L.Retired executive · Vienna, Austria
★★★★☆
The portfolio discussions are thoughtful and I like the way the team connects fixed income with broader objectives. The planning process is thorough, although gathering documents at the start took time. Once that was resolved, the rest of the process was straightforward. I pay close attention to costs and communication, and both matter to my rating.
Rafael W.Operations executive · Los Angeles, US
★★★★☆
I would rate the experience highly, especially for advisory. The only reason I am not giving five stars is that reporting is clear, but held-away assets still require some manual coordination. Service quality itself has been consistently good. My priorities are long-term and I prefer a measured approach.
Adele H.Consultant · Lisbon, Portugal
★★★★☆
The relationship has been dependable and professional. I get clear answers and good follow-through. The relationship is strong, though certain specialist services rely on external partners. I would still recommend the firm based on the overall quality of advice. I tend to ask detailed questions before making portfolio changes.
Marco S.Global executive · Milan, Italy
★★★★☆
There is a lot to like about Creative Planning: preparation, research and the way digital is explained. The advice is personal, but some banking and lending needs still have to be handled elsewhere. A little more simplicity there would make the experience better. I care more about consistency than frequent trading.
Diego D.University professor · London, UK
★★★☆☆
Creative Planning has good capabilities, particularly around advisory, but my experience has been mixed. I would like broader international capability for cross-border matters. The advice itself has been useful, yet I would like the overall process to feel more consistent. For me, service quality matters as much as investment selection.
Maya P.Corporate director · Tokyo, Japan
★★★☆☆
There are clear strengths here, especially retirement plans, but the service has not always matched my expectations. The planning process is thorough, although gathering documents at the start took time. I see the value in the firm, although there is room to improve the client experience. I review the relationship carefully each year.
Daniel A.Architect · Toronto, Canada
★★★★★
The service feels personal without being informal. I like that the team is willing to say when an idea is not a good fit rather than trying to force a product into the portfolio. Clear documentation makes a noticeable difference to my confidence.
Mila L.Private investor · Luxembourg
★★★★★
For me, the main value is clarity. The conversations around retirement and advisory are specific, well documented and tied back to my objectives. I prefer recommendations that are tied directly to my objectives.
Thomas W.Technology executive · Miami, US
★★★★★
Creative Planning has done a good job of turning market developments into practical portfolio implications. That is much more useful than receiving generic commentary or headlines. I value proactive updates when markets move quickly.
Alice H.CFO · Vancouver, Canada
★★★★★
Overall, I have been very satisfied with Creative Planning. The combination of integrated advice, responsiveness and a disciplined review process gives me confidence in the relationship. I am comfortable with complexity when it is explained clearly.
Maxim S.Engineer · Madrid, Spain
★★★★★
I chose Creative Planning because I wanted a more structured approach to advisory. The team has been prepared, responsive and very clear about why each step matters. Business owners has been the strongest part of the relationship for me. My main benchmark is whether the service saves me time and improves decision-making.
Sara D.Entrepreneur · New York, US
★★★★★
Creative Planning has handled the relationship professionally from the start. I especially value how etfs/funds is discussed alongside the rest of the portfolio instead of as a stand-alone product decision. I appreciate when risks are discussed as openly as opportunities.
Hiro O.Creative professional · Sydney, Australia
★★★★★
The quality of preparation before meetings is excellent. The team comes with specific comparisons, documents decisions clearly and follows up quickly. The work around digital has been particularly useful. I prefer a relationship that remains disciplined during volatile markets.
Lucia Z.Family-office principal · Dubai, UAE
★★★★★
What I appreciate most is the balance between research and practical advice. I get enough detail to understand the trade-offs without every conversation turning into a technical presentation. I want reporting that makes it easy to understand what changed and why.
Bianca K.Former banker · Dublin, Ireland
★★★★★
The experience has been consistently strong. Communication is direct, the review process is disciplined and the team does not overreact to short-term market noise. Retirement plans is a real differentiator. I expect specialist advice to be coordinated rather than fragmented.
George V.Small-business owner · Hong Kong
★★★★★
I came to Creative Planning with a fairly specific objective and the team stayed focused on it. The discussions around digital were thoughtful and the implementation process was easy to follow. Responsiveness between formal meetings is important to me.
Anya G.Attorney · Houston, US
★★★★★
The relationship feels proactive rather than reactive. I receive context before important decisions, and the team is good at explaining how a change in advisory could affect the wider portfolio. I prefer straightforward explanations over sales language.
Amelia S.Product executive · Boston, US
★★★★★
I have worked with several financial institutions and this has been one of the better-organized experiences. Documentation, follow-up and portfolio reviews are handled with a high level of consistency. I value being able to challenge a recommendation and get a detailed answer.
Lucas D.Senior manager · Copenhagen, Denmark
★★★★★
The service feels personal without being informal. I like that the team is willing to say when an idea is not a good fit rather than trying to force a product into the portfolio. My expectations are high because this is a long-term relationship.
Leah O.Business owner · Amsterdam, Netherlands
★★★★★
For me, the main value is clarity. The conversations around retirement and advisory are specific, well documented and tied back to my objectives. I like having enough information to make an independent decision.
Samuel Z.Investor · Singapore
★★★★★
Creative Planning has done a good job of turning market developments into practical portfolio implications. That is much more useful than receiving generic commentary or headlines. I pay particular attention to liquidity and implementation details.
Lena K.Real-estate investor · Abu Dhabi, UAE
★★★★★
Overall, I have been very satisfied with Creative Planning. The combination of integrated advice, responsiveness and a disciplined review process gives me confidence in the relationship. I prefer fewer, better-explained recommendations.
Gabriel V.Second-generation business owner · Geneva, Switzerland
★★★★★
I chose Creative Planning because I wanted a more structured approach to advisory. The team has been prepared, responsive and very clear about why each step matters. Business owners has been the strongest part of the relationship for me. I value continuity in the people handling the relationship.
Helena G.Healthcare executive · San Francisco, US
★★★★★
Creative Planning has handled the relationship professionally from the start. I especially value how etfs/funds is discussed alongside the rest of the portfolio instead of as a stand-alone product decision. I want the digital experience and human service to work together.
Louis R.Finance professional · Chicago, US
★★★★★
The quality of preparation before meetings is excellent. The team comes with specific comparisons, documents decisions clearly and follows up quickly. The work around digital has been particularly useful. For me, transparency around trade-offs is essential.
Yuna C.Independent professional · Stockholm, Sweden
★★★★★
What I appreciate most is the balance between research and practical advice. I get enough detail to understand the trade-offs without every conversation turning into a technical presentation. I judge the relationship on both investment discipline and day-to-day service.
Theo N.Retiree · Munich, Germany
★★★★★
The experience has been consistently strong. Communication is direct, the review process is disciplined and the team does not overreact to short-term market noise. Retirement plans is a real differentiator. I appreciate a process that is documented and repeatable.
Stefan Y.Physician · Zurich, Switzerland
★★★★★
I came to Creative Planning with a fairly specific objective and the team stayed focused on it. The discussions around digital were thoughtful and the implementation process was easy to follow. I expect recommendations to reflect my actual constraints, not a generic model.
Celine J.Managing director · Seoul, South Korea
★★★★★
The relationship feels proactive rather than reactive. I receive context before important decisions, and the team is good at explaining how a change in advisory could affect the wider portfolio. I value access to specialists when a question falls outside normal portfolio management.
Peter U.Founder · Paris, France
★★★★★
I have worked with several financial institutions and this has been one of the better-organized experiences. Documentation, follow-up and portfolio reviews are handled with a high level of consistency. I prefer measured portfolio changes rather than constant activity.
Noah G.Retired executive · Vienna, Austria
★★★★★
The service feels personal without being informal. I like that the team is willing to say when an idea is not a good fit rather than trying to force a product into the portfolio. I want fees and product structures explained before implementation.
Elena R.Operations executive · Los Angeles, US
★★★★★
For me, the main value is clarity. The conversations around retirement and advisory are specific, well documented and tied back to my objectives. I value a relationship that stays focused on the original objectives.
Marcus C.Consultant · Lisbon, Portugal
★★★★★
Creative Planning has done a good job of turning market developments into practical portfolio implications. That is much more useful than receiving generic commentary or headlines. I expect follow-up items to be closed without repeated reminders.
Chloe N.Global executive · Milan, Italy
★★★★★
Overall, I have been very satisfied with Creative Planning. The combination of integrated advice, responsiveness and a disciplined review process gives me confidence in the relationship. I appreciate when the adviser separates market noise from decisions that actually matter.
Benjamin Y.University professor · London, UK
★★★★☆
Overall I have had a positive experience with Creative Planning. The advice around advisory has been useful and meetings are well prepared. I would like broader international capability for cross-border matters. It has not been a major problem, but it is the main area I would improve. I prefer a portfolio discussion that includes cash flow and liquidity, not just returns.
Julia J.Corporate director · Tokyo, Japan
★★★★☆
Creative Planning is strong on retirement plans and the team communicates well. I am happy with the relationship, although the planning process is thorough, although gathering documents at the start took time. The core service is still very solid. I want reporting to be concise but detailed enough to audit decisions.
Arthur U.Architect · Toronto, Canada
★★★★☆
The portfolio discussions are thoughtful and I like the way the team connects fixed income with broader objectives. Reporting is clear, but held-away assets still require some manual coordination. Once that was resolved, the rest of the process was straightforward. I value advice that accounts for tax and jurisdictional considerations where relevant.
Aisha F.Private investor · Luxembourg
★★★★☆
I would rate the experience highly, especially for advisory. The only reason I am not giving five stars is that the relationship is strong, though certain specialist services rely on external partners. Service quality itself has been consistently good. I expect communication to remain consistent even when markets are calm.
Kenji Q.Technology executive · Miami, US
★★★★☆
The relationship has been dependable and professional. I get clear answers and good follow-through. The advice is personal, but some banking and lending needs still have to be handled elsewhere. I would still recommend the firm based on the overall quality of advice. I prefer a service model where responsibilities are clear from the outset.
Emma B.CFO · Vancouver, Canada
★★★★☆
There is a lot to like about Creative Planning: preparation, research and the way digital is explained. I would like broader international capability for cross-border matters. A little more simplicity there would make the experience better. I appreciate being told when the best decision is to do nothing.
Elise M.Engineer · Madrid, Spain
★★★★☆
I appreciate the disciplined approach and the fact that the team does not chase every market trend. The planning process is thorough, although gathering documents at the start took time. That aside, the ongoing reviews have been useful and focused. I want any limitations in a product or service explained early.
Emil X.Entrepreneur · New York, US
★★★★☆
The advice has been relevant to my situation and the team has been accessible when I need them. Reporting is clear, but held-away assets still require some manual coordination. It is a manageable trade-off, but worth mentioning. I value thoughtful preparation more than presentation polish.
Editorial due diligence

30-point institutional profile review

A separate structured assessment of the institution's mapped capabilities and due-diligence questions.

Editorial Review

Institutional profile assessment

A structured editorial evaluation of Creative Planning across institution type, access, investment capabilities, planning, digital experience, transparency, recognition and due-diligence priorities.

30Review points
3Specialist strengths
12Covered areas
7Confirm with provider
Editorial review points
30 of 30 shown
01 / 30Covered

Institution positioning

Creative Planning is classified as Independent RIA.

Basis: Profile classification · Independent RIA
02 / 30Covered

Geographic reach

Primary coverage is mapped as North America. Investors should confirm the booking entity and jurisdiction used for their relationship.

Basis: Profile coverage · North America
03 / 30Confirm

Client access threshold

Published or mapped access information: Contact firm.

Basis: Access profile · provider confirmation recommended
04 / 30Covered

Advisory services

Advisory services are included in the current capability map.

Basis: Capability map
05 / 30Not mapped

Discretionary management

Discretionary portfolio management is not currently mapped.

Basis: Capability map
06 / 30Covered

ETFs and funds

ETF and fund implementation is represented in the current profile.

Basis: Capability map
07 / 30Specialist strength

Fixed income

Fixed-income capability is included in the current service map.

Basis: Capability map + specialist strengths
08 / 30Not mapped

Alternatives

No general alternatives capability is currently mapped.

Basis: Capability map
09 / 30Not mapped

Private markets

Private-markets access is not currently mapped.

Basis: Capability map
10 / 30Not mapped

Lending and credit

No lending capability is currently mapped.

Basis: Capability map
11 / 30Covered

Retirement planning

Retirement planning or retirement-oriented services are included.

Basis: Capability map
12 / 30Covered

Tax and estate planning

Tax/estate capability is represented in the service map.

Basis: Capability map
13 / 30Not mapped

Family-office services

Family-office capability is not currently mapped.

Basis: Capability map
14 / 30Not mapped

Structured products

No structured-product capability is currently mapped.

Basis: Capability map
15 / 30Not mapped

Cash management

Cash-management capability is not currently mapped.

Basis: Capability map
16 / 30Covered

Digital experience

Digital service capability is mapped.

Basis: Capability map + specialist strengths
17 / 30Not mapped

Sustainable / impact capability

No dedicated sustainable/impact capability is currently mapped.

Basis: Capability map
18 / 30Confirm

Research and investment insight

Research depth should be assessed through the provider’s current publications and investment process.

Basis: Specialist strengths + provider research
19 / 30Confirm

Cross-border capability

Cross-border availability is jurisdiction-specific and should be confirmed directly.

Basis: Coverage + specialist strengths
20 / 30Specialist strength

Entrepreneur / founder support

Entrepreneur or business-owner capability is identified among specialist strengths.

Basis: Specialist strengths
21 / 30Covered

Retiree suitability

The current profile includes retirement-oriented capability.

Basis: Capability map
22 / 30Confirm

Product architecture

Investors should confirm the balance of proprietary and third-party products.

Basis: Specialist strengths / due diligence
23 / 30Confirm

Public product transparency

No individual product is currently indexed for this provider; use the official site for current availability.

Basis: Investable Products directory
24 / 30Specialist strength

Official digital destination

An official provider website is linked directly from the profile: creativeplanning.com/.

Basis: Official provider link
25 / 30Covered

Direct provider access

Users can leave BLOOMBERG WEALTH and contact or research the provider directly.

Basis: Official provider link
26 / 30Confirm

Regulatory due diligence

Regulatory status, legal entity, registrations and disciplinary history should be checked in the applicable jurisdiction before engagement.

Basis: SEC IAPD / FINRA BrokerCheck / local regulator
27 / 30Covered

Ranking context

Creative Planning is currently placed #23 in the 2026 Global Wealth Management Ranking.

Basis: BLOOMBERG WEALTH ranking framework
28 / 30Covered

Awards record

2 2026 award results are associated with the profile: Winner · Best Independent RIA; Finalist · Best Fiduciary Wealth Management Offering

Basis: BLOOMBERG WEALTH Awards
29 / 30Covered

Service breadth

6 of 14 service categories are currently mapped for this institution.

Basis: Capability map
30 / 30Confirm

Key due-diligence priority

Before becoming a client, confirm fees, conflicts, custody, liquidity, legal entity, jurisdiction, investment risks and the exact services available to you.

Basis: Editorial due-diligence framework
Verified client reviews

Client experience, with relationship verification.

BLOOMBERG WEALTH does not seed or fabricate client testimonials. Client feedback is eligible for publication only after verification of the reviewer’s relationship with the institution and moderation for privacy, abuse and conflicts.

Submit a verified review
Relationship checkEvidence of a genuine client relationship.
PrivacyNo account numbers or sensitive financial data.
ModerationFraud, abuse and conflicts screened before publication.
Right of responseMaterial factual disputes can be routed for review.